Formulated wellness products
Supplements, functional nutrition and beverages.
Medical strategy studio
We turn product science intocredible evidence,and credible evidence into growth.
MD + PhD leadership✦End-to-end study leadership✦Evidence that builds brand credibility✦Defensible claim language✦Decision-ready reporting✦MD + PhD leadership✦End-to-end study leadership✦Evidence that builds brand credibility✦Defensible claim language✦Decision-ready reporting✦
Who we help
Built for health products that need evidence to grow.
Devices & wearables
Health, recovery and performance technology.
Digital health products
Apps, programmes and digital interventions.
Promising products stall when the proof is missing.
Scientific potential is not enough. Founders need product-specific evidence that customers, retailers, partners and investors can understand and use.
Without it, commercial decisions rest on generic claims, fragmented data and repeated persuasion.
01Proof gap
Claims stay generic.The product sounds similar to every other promise in the category.
02Trust debt
Growth relies on persuasion.Trust has to be rebuilt with each customer, retailer, partner and investor.
03Decision risk
Decisions stay uncertain.Teams cannot confidently choose what to improve, validate or prioritise next.
From question to evidence to growth.
One team across evidence strategy, study delivery and activation—so the commercial goal stays connected to the scientific work.
01
Evidence strategy
Choose what to prove
We turn your product, claims and commercial goals into a focused evidence roadmap.
- Product + claims audit
- Priority evidence question
- Study + claims roadmap
02
Product evidence study
Run the right study
We design and lead the product study—from protocol and partners to analysis and interpretation.
- Study design + protocol
- Delivery + quality oversight
- Decision-ready report
03
Evidence activation
Put evidence to work
We translate results into defensible claims, clear decisions and evidence your business can use.
- Defensible claim language
- Commercial evidence assets
- Scientific communication
Turn a product benefit into a claim you can defend.
We define the evidence question, build the study around the finished product and translate the result into precise, usable claim language.
One accountable partner. No fragmented chain of specialists.
What an engagement delivers
Evidence question
Study design
Study setup
Study delivery
Analysis & report
The result
Product-specific evidence that is scientifically credible, commercially relevant and ready to support claims, publications, investor materials and partner conversations.
Stop competing on louder promises.
Give the market a reason to take your product seriously.
Start a conversation ↗Sharper product decisionsDefensible claimsStronger partner conversations
We lead the science—and make it useful beyond the report.
Research translation
Turning study findings into a clear, decision-ready evidence story.
Scientific dialogue
Explaining outcomes, limitations and relevance—one question at a time.
Industry context
Keeping the evidence relevant to the market decisions it needs to support.
Clinical evidence
Sharing human-use study results with the scientific community.
Science and strategy, in the same room.
Built by people who understand the study—and the commercial decision behind it.
Jonė
Pukėnaitė, MD
Medical & Scientific Strategist
Medical and science leadership in health-tech, clinical validation, 1,500+ participant studies and commercial evidence strategy.
Maxime Billot,
PhD
Researcher & Scientific Coordinator
Clinical research coordination at CHU de Poitiers / INSERM and peer-reviewed scientific research as an Associate Researcher at CNRS.
What founders ask before investing in evidence.
Do we need a study yet?
Not always. We first assess the product, existing evidence, claims and commercial decision. If a study is not the right next move, we define what is.
What type of evidence is right for our product?
It depends on the claim, population, product maturity and decision you need to support. We translate those inputs into a focused evidence roadmap and study design.
Can you lead the study end to end?
Yes. We can lead the work from the evidence question and protocol through partners, ethics, delivery, data quality, analysis, interpretation and the final report.
What happens after the results?
We turn the findings into defensible claim language, decision-ready materials and a clear scientific story for customers, retailers, partners and investors.
Can you work as an extension of our team?
Yes. We can act as the evidence function across your product, science and commercial teams without the overhead of building that capability in-house.
Building a health product that needs stronger evidence?